As a budding or newbie marketer, some principles are so powerful that you must take them to heart and use them as the bedrock of your marketing career. Without these principles, you will fail over and over again until you get it.
If you want to attain success on the level that people like Dan Kennedy, Gary Halbert, Gene Schwarz, Charles Ogilvy and many other legends have or want something remotely similar, these are precepts that you must commit to memory and internalize.
1. Targeted Traffic is the Heart of Your Business
In the past, all you had to do was “build it and they would come”. However, people are too preoccupied and distracted these days. So, you have to go get them to visit your business, website, blog or office.
Traffic generation should be at the heart of your business. So, study all avenues of traffic generation. If you don’t know where to start, we would recommend search engine optimization if you have a very tight budget.
2. List Building is a Must
The one major mistake most newbie marketers make is that they forget to or completely ignore list building. Yet, this is the bread and butter of all successful marketers. In fact, any seasoned marketer will tell you that there’s no better way to have a guaranteed income other than building and maintaining your lists.
All seasoned marketers have multiple lists. They have buyer lists, prospect lists, cold lists, waiting lists, warm lists… if you can think of any list, they have them. This is how they are often able to generate income on demand or continue to sell millions of dollars in products and services.
3. Your List is King
Always treat your lists with respect. The average contemporary marketer is so careless about their lists. This is why they often record paltry results. Know this one thing: if you take care of your lists, they will take care of you in return. Never spam your email lists.
Always have something that they will value. In fact, when you start building your lists, we will recommend that you do no pitching for the first 10 times that you get in touch with them. Just build rapport and get them to like you. People will always buy from marketers that they like and trust.
4. Always Deliver Excellent Value
Steve Jobs once said that “people don’t often know what they want until you show it to them”. This is so true in marketing. Sometimes, people don’t know what value is until you show it to them.
Lucky for you, most people will only continue to deliver mediocre value, thus leaving room for those who are willing to put in the work and deliver excellent value.
So, go out of your way to write highly informative articles, short interesting videos and release podcasts. Address hot issues and major problems that they might be having. This is how you build value. Never underestimate the power of giving tremendous value. The rewards of this are twofold:
- You get to build your credibility and become an authority
- They’ll like you so much they’ll be compelled to give back
5. Test Everything
No seasoned marketer became successful without testing. Sure, you might have beginner’s luck on your side and rake in a few thousand on your first attempt. But, what exactly was responsible for your success? What elements helped your ad convert? Was it the headlines or the call to action? Was the landing page compelling enough?
These are just some of the questions you need to ask yourself. So, test everything. Classic A/B testing is the norm in marketing. It’s how you know what works and what doesn’t. Then, using data, you can easily create a fail-proof marketing formula that will always succeed.
Joining a respectable marketing community is a good way to develop your marketing strategies and connections. To learn more or start a conversation about internet marketing, visit Kreativa.co.