Guest posting is a wonderful way of marketing products and website or blog. Guest posts make sure that your writing is put before an interested audience and help the guest blogger to build a relationship with bloggers who are more entrenched. They also make sure that SEO has been boosted through the provision of keyword-rich links from an authoritative website. Since these benefits are not a secret anymore, many savvy bloggers provide guest postings that target some of the top blogs in the market and reap top rewards within their niches.
To get you started and be confident that the guest posts you provide will be accepted.
Here are 7 Guest Posting Tips you need to take on board.
1. Blog selection
A mistake upcoming guest posters always make is writing posts and then searching for a suitable blog to host the post. Obviously this sometimes works but an effective strategy is choosing a specific blog and targeting it even before you have come up with the title. The host blog has an influence on just about everything, right from the topic choice, use of vocabulary, format and structure of the post. Take a good look of the blogs within your niche, the standard length of words, tones and styles. Some might be 1,000 words or 500 words, with some slightly below the 500 mark. They might have a gentler approach, dramatic or punchy in terms of style and tone while others cover different niches. This is most important tip among 7 guest postings tips.
2. Understand writing guidelines
Always understand all writing guidelines, not only for the guest post, but every time you have to write for another. Authority blogs have their own posting guidelines right from the topics, formatting to word length. You must read them carefully, following each as indicated. Since not all sites have set out guidelines on guest post publishing, it is important to email the owner of the blog or editor you are targeting and ask if there is any. In case there is none, simply go to the blog, take a good look at the published posts and try as match as possible to match their style and length.
3. Read posts on targeted blog
Probably you want to write for a blog whose posts you have been reading before over the years. This is easier since you already know the style, tone and a lot of other features you have come to like. However, if you are on a guest posting mission, you might find yourself looking at blogs you have never heard about.
As you plan for the guest post, make sure you have read posts on the blog you are targeting. This helps in getting the right feel of the audience, topic range and style. You can read the most recent posts or the most popular. Try to get posts written by the owner of the blog as well in case it is possible and look at the style and word usage, such as short paragraphs or anecdotal first person writing.
4. Linking within the host blog
Linking to some of the posts in the target blog is recommended for effective yet simple way to boost the guest post you are working on. This will benefit the blog owner as well as letting them know the post was written just for them and shows that you know their blog very well. If you are allowed to link back to your site, take the chance to harness click-throughs but do not do it if you have no permission, otherwise the post might be turned down. Limit yourself to the links you have been allowed by the owner.
5. Do thorough editing
Always edit your posts well, more so when working on a guest post. Take enough time to do this. Editing a post on your blog is easy and you can rectify broken links or typos but on guest post you might not have access to the published post. Rather than harass busy bloggers to have a mistake fixed, take time and do a thorough job. Busy bloggers will turn down guest posts not up to standard and will rarely ask you to rewrite or make editorial changes. Have another person look at the guest post before you submit it for posting.
6. You are writing to a foreign audience
Obviously, you understand your audience, their likes through their response and the content that excites them. However, while guest posting, the audience is not the same. Some will become your audience but they are really foreign to you. Spend some time learning the things they respond to and the content they like. Listen to the blog owner and graciously accept their guidelines, editorial suggestions and anything else they might want to let you know. The target blog owners have trusted you with their massive audience; listening to them is very important.
7. Comment section
Probably you religiously give feedback to each comment appearing on your site, thanking those who have taken time to look at a post. While those commenting on your blog deserve a word of gratitude and response due to their interest and loyalty, those who leave a comment on a guest post hosted on another blog require even more serious response. Make time to read and respond to each comment below the guest post. Be responsive, attentive, and present; appreciate them publicly and vociferously.
Kevin Michaels is an online manager for Inbound Marketing Company. He is passionate about studying online marketing industry and sharing informative tips.