If you’re in the marketing world or have just launched a new online website for your business, one thing that you must be making sure you make good use of this Facebook and Facebook graph search. There is no question of a doubt that Facebook is easily one of the most viral methods of getting your marketing message out and shared with others.
One particular element of Facebook that some people still don’t fully understand or even realize is there is Facebook Graph Search.
Let’s go over what this is and what you can do to make the most use of what it has to offer.
What Facebook Graph Search Is?
Facebook graph search is a new tool that the extremely popular social media platform has just launched that allows you to search for a wide variety of things that your friends may have liked or mentioned in the past.
This allows you to quickly see who’s liked what and check them out for yourself. As someone who owns a site, the more likes you can get on your own Facebook page, the more likely it is you will show up when someone is searching and the greater chance you’ll bring in new customers or likes and ‘Fans’ yourself.
Let’s look at five things that you can do that will help you make the most of this.
Optimize Your Facebook Page
Make sure that your own page is well optimized for whatever keywords you’re trying to target. When possible, include your keywords in picture descriptions or any updates or other information you have on your page as this will increase the likelihood that it gets picked up through Facebook graph search.
If you can get relevant keywords in your Facebook url, that’s even better.
Make It Easy To Contact You
Next, make sure that it’s easy for people to contact you. Some businesses forget to put their contact addresses on their page, which not only makes it harder for customers to find out how to reach you, but may also exclude you from local searches. You want to be picked up by local searches as this can definitely help you along.
Grow Your Audience
It’s also important that you focus on off-page development as well. Some businesses spend all their time making sure their page is up to standard, but off-page factors need to be in place as well. Make sure your Facebook page links from your main website and focus on trying to market it using PPC or any other media channels you use such as Twitter or Youtube as well.
The more people you get coming to your Facebook page, the more potential fans you’ll receive.
In order for your page to stay updated, make sure that you’re also posting regular content. Set up a posting schedule and then make sure that you stick with it. This will go a long way towards making sure others grow more interested in what you’re doing.
Engage The Audience With Competitions
Finally, bring some excitement to your Facebook page. Run polls, have contests, do anything you can think of that will make it more interactive for your fans. This gets people spreading the word better about you and can help bring in more eyes to your business as well.
So make sure you use these techniques so that you can be making the most of what Facebook has to offer.
Scott Pittman writes for http://www.UpSearch.co.uk. A digital marketing agency based in Manchester, UK.