How to Prepare your Website for the Search Engines


Getting ready to prepare your website for the search engines? If so, you may want to look into a few ideas for your website first. Take good care of your site and you will reap the benefits in the future as you climb up the Google ladder. A few things come into play such as making sure your coding is in HTML, using the right keywords, and checking the mobile version.

Use HTML as your coding

By using HTML or PHP, you can be confident that the spiders will crawl your site which means they will find valuable links or content. If you use anything other such as Flash – you are digging yourself a hole. This will cause you to run into a dead end and there won’t be many visitors coming to visit the site. When using HTML, you will know that the search engines regularly visit your site and makes any updates within Google search, Yahoo, or Bing. Take advantage of this as much as possible.

How to prepare your website for the search engines

Keyword Research

To prepare your website for the search engines, you need to know the importance of keyword research. This is what makes or breaks your site launch. In case you have not done any research, it is still not too late for you. Head on over to Google Keyword tool and do a search on keywords that you think people might type into Google to find your site. Gather up keywords that are related. Once you have a list of 50 or more, go ahead and paste those keywords into the tool. Choose keywords that have the lowest competition and the highest number of searches. These are your most profitable keywords so you should choose at least 10 to 20 from that list.

Check your Coding

You should check to see if your coding is valid on W3C before you submit your site to the search engines. You want to be sure that it displays correctly on every visitors computer. Aside from that, you should also be aware of what is being displayed on iPhones or mobile versions. If you do not own a mobile phone, you can easily check what your website looks like online. You can use Instant Mobilizer, Test Me, W3C Mobile, and Gomez. These are just a few that are working and most are free to test from.

Add Meta Tags

Always add a few Meta Tags between head tags of your site. This is usually located on the front page or also known as “home”. Develop a list of meta tags that you want to use and these can also be your main keywords. It will help Google locate your site and also assist in ranking it in the search engines. Try to keep the Meta Tags below 150 characters so it looks presentable for the search engine.

Share your Website

Social Media marketing is a great way to share your site with others. You will be getting a lot of attention from other people and the search engines. The more votes you have for your site, the more established you look. Remember that the search engines take this into accountability as well and they add each vote up. You can use social sites such as Twitter, Facebook, Myspace, etc. Even though some of these sites will not have doFollow links, they still are credible in the eyes of Google. Go ahead and create a Facebook fan page for your site. You will be surprised in the future when it does wonders for your site. Not only that but you will also receive a handful of traffic from social media sites.

Internet Web Development includes 3 stages. The very first stage is keyword research while the second stage is on page search engine optimization. In the last stage, you will need concentrate on the overall design of your site. Anything from checking your coding to adding important meta tags is crucial to your site’s development so make sure you take everything into perspective during the construction process.

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