The Internet is here to stay, but that doesn’t mean access points are stagnant. On the contrary, the sites that give us access to the Internet are dynamic, responsive and constantly under revision – or at least that ones that stand a chance of remaining competitive in 2013 are.
There are plenty of factors driving the latest trends in designing websites. One of them is the explosion of handheld devices on the market. One out of seven people on the planet has a smart phone. Read that again and let it sink in. And that’s not even counting tablets. On top of this, the notebooks and desktops that we’re using have bigger, clearer displays than ever before. This introduces a range of new challenges and opportunities for designers.
Check out the following list of late-breaking trends in web design you can’t afford to miss out on:
All-in-one page design
A lot of sites are switching over to single pages that have everything you need in one place. They’re separated into modules of information that are (usually) stacked vertically on top of one another. Links on this page serve to connect users with other sections on the page through the use of anchors. That means every click takes you instantly to your destination without any load time. It’s a beautiful way to keep visitors interested in your page without boring them with long load times.
This is not an up-to-the-minute breakthrough, but it is more important than ever before. With more than a billion smart phone users around the world, it is essential that your website be able to respond to a variety of different screen sizes. Responsive designs look good on any interface, and that means that you can market mobile users, desktop users, and tablet users – i.e., everybody.
Larger, oversized buttons
Computer screens are getting bigger and offering more resolution, and this has prompted those who specialise in web design in Melbourne and other places use larger buttons that really capture the user’s attention. More on-screen real estate makes it possible to do this without cluttering up the page. This encourages higher conversion rates and helps site visitors get back to the basics of e-commerce.
Captivating background images
Forget the days of bland backgrounds. In 2013, designers are opting in favour of colourful, captivating background images that are (more often than not) slightly out of focus. These serve as the backdrop to the site, and they are much easier on the eyes than ordinary swatches of colour. Just be sure that the image doesn’t steal attention away from the information that it’s backing.
Greater reliance on content management systems
The Content Management Systems (CMS) and WordPress are becoming increasingly popular with site hosts around the world. Designers can work with an existing CMS, adding their customisations and style packages to create a user-friendly interface that their clients can really get excited about. There’s still a great deal of work for developers to do, but once their clients get the site up and running, they can easily make changes, edits and additions to it in the future.
The need for interaction
Surfing the Web is a much more interactive experience than it used to be, thanks in no small part to the flood of touchscreens that have come on the market. Today, the average user has their fingers read to click, slide, zoom or otherwise interact with their screen. Website widgets, menus and sliders have taken this into account.
Social media expectations
Integrating your site with social media sites is no longer just an option. It’s an expectation. Browse any major site that it is leading in its category, and you’ll see prominently displayed icons encouraging you to like them on Facebook, follow them on Twitter and subscribe to their YouTube channel.
About the Author:
With over 10 years of experience in the industry, Websilk is a premier provider of digital solutions in Australia. They offer services for web design in Melbourne and other areas.