For most part in 2011-2012, Google was in news for its updates that affected almost every webmaster on the internet. In 2013, Google seems to be one the same track. This article will tell you what you can expect this year from the search engine giant Google Penguin and Panda updates.
In 2012, there were many Google algorithm changes. Most of these changes substantially affected online businesses and SEO development companies. The companies were affected because of two critical updates: Penguin and Panda. Due to Google Penguin and Panda updates many websites lost search visibility. Throughout the year, there were many algorithm updates from Google. However, Penguin and Panda were most intense and long lasting. As a result, they grabbed most attention. In fact, those are now the buzzwords of the internet space.
Google Penguin and Panda updates
Google announced the Panda update in 2011. It was strengthened every week with more and more updates. It would be foolish not to expect more such updates from Google in 2013. The search engine giant is always looking to improve quality of content and backlinks. As a result, Google Penguin and Panda updates may be more frequent in the future. Last year, there was a lot of low quality content and backlinking on websites. Therefore, Google search results were being virtually ruled by this low quality content. Google introduced Panda so that the quality of content and backlinks could be improved. In most cases, Google succeeded to do so. Hence, Penguin and Panda updates could be a regular phenomenon.
Google Penguin and Panda updates gave a clear message to low quality websites and webmasters. The message was to clear low quality content and backlinks from the internet. However, some webmasters protested that Panda update was just an effort to malign top ranking websites. However, Google has clearly stated guidelines for positive rankings. With most webmasters not following these guidelines lately, Penguin and Panda updates will be needed by Google in the future too. The bottom line is : Google Penguin and Panda updates brought major changes in the quality of content and backlinks.
Google has been quite clear this past year. It has requested webmasters to create original and high quality content for websites to get positive rankings. Unlike Panda update which focused on the quality of content, Google also released Penguin update, which penalized those websites which violated Google’s guidelines. With time, Google has been stricter with its guidelines and updates like Penguin and Panda have helped it substantially. Thus, it won’t be a surprise if Google Penguin and Panda updates continues to keep the ball rolling.
According to statistics, there are over 500 changes to Google’s algorithms every year. Moreover, Google has been making changes everyday for the past few years. After Google Penguin and Panda updates, there hasn’t been a big change for a while. Usually, the big changes in Google’s algorithms can be expected in the first quarter. It will be interesting to see if Google brings out another such update and names it after an animal from the dark species or will it take a step back this time to give some leverage to SEO development companies and webmasters.