Link building campaigns are nowadays quite necessary requirement for every online business or website. It is definitely a tough journey to accomplish the task successfully. Popular search engine algorithms are designed in a way to penalize the websites for the improper link building strategies. There should be a clear plan and strategy for this link building campaigns without fail. Link diversity is always the major strategy behind every link building campaign. This kind of diverse link building portfolio can bring utmost attention from the popular search engines. Links that are coming from a single source can result into dangerous situation for a website and plan this link-building activity from multiple different sources of the similar niche.
There are few proven sources for link building campaigns and those are:
- Article Directories.
- Authority Sites
- Sites of the similar niche.
- Web 2.0 sites.
- Blog post comments.
Websites and their link building campaign management are nowadays easy when you outsource your link building campaigns jobs to link building companies. These companies are reliable with standard strategies to offer the best results for their clients. Here, some of the vital aspects should be observed while selecting a company for your company and those are:
Cost is always a vital aspect while outsourcing your campaign. Many companies that are with limited budget for this purpose can count up on some valuable freelancers work from reliable sources like oDesk and Elance. There are many popular and reputed SEO firms offering these campaigns with different packages. Check each available package, package strategy and cost involved in it. Select a company that is with affordable cost and required services within their package.
Quality work is always vital factor in every link-building campaign. Many experienced and reputed companies are good at offering the quality work for their clients, but price tag will be little higher. Also, there are few start-ups and small companies offering the similar services at the lowest price too. You can select either a popular SEO firm or small start-up company for this purpose, but ensure the quality work and results in return without fail.
It is highly imperative to have direct contact with the technical team that is performing your link-building activity. Discussions with this technical team on regular basis can keep up the results of the campaign to a good extent and it will keep the link-building team always attentive towards your work too.
Advanced link building strategies should always be a part of your chosen package when you are outsource your link building campaigns. This advanced link building is all about obtaining the quality links from the authority niche sites. Ask your service provider to list all the authority sites come under your niche. Try to get links from these authority sites on request or through guest blogging activity. Your service provider should always be capable enough to ensure this advance link building strategy for your site.
These link building campaigns should be contextual through using appropriate business keywords. Also, these keywords usage should be changed constantly basing on the market trends and customer base interests. This kind of approach can result into good outcome for your planned campaign.
There are lots of places to outsource link building campaigns. Cheap services, monthly packages, fixed-price projects, name it and it’s all over the internet. You should just be careful in choosing one; some are scams and will not give any improvements to your website.
This guest post is contributed by Gem Franco on behalf of OpenHost.co.nz, a web & domain hosting company that focuses on servicing the small to medium sized business market. Gem is a freelance writer whose articles appear on various Technology and Internet Marketing blogs.