Android phones are taking the mobile world by Storm. At the last count, there are well over 195 active Android phones world-wide from over 23 manufacturers around the world. There is hardly a week in which at least a couple of Android handsets are not unveiled. The handsets literally battle for their space. It is obvious that in such a crowded market with many promising contenders, some models miss out on their share of limelight and appreciation despite being competent enough. This post takes a look at few of such phones which have underperformed in terms of sales despite promising a lot.
LAVA XOLO X900
Intel officially entered the smartphone race after many unsuccessful attempts with the Xolo X900, bringing its time tested X86 architecture to Android with a lesser known Indian manufacturer ‘Lava’. Both these companies came together to unleash a beast called Lava Xolo X900. The device is powered by a 1.6 GHz Intel Atom processor with a clock speed of 400MHZ with 1 GB of RAM and 16GB of Internal storage. The screen is a 4.3 incher TFT LCD with a resolution of 1024X600 pixels which delivers up to 16M colours and sports a Corning Gorilla Glass. On the camera front it has an 8MP rear camera with LED flash, Auto Focus and a capability to record Full HD 1080p video at 30 fps. On the front it has a 1.3 MP camera for video calling. It has stereo speakers which are an added advantage. The device comes with a host of connectivity features such as NFC, WLAN, Bluetooth, Wi-Fi and Micro USB. The battery is pretty good at 1460mAh which promises a standby time of 14 days. It uses a Micro SIM and has a micro HDMI slot. All this great but the biggest let down is that it still ships on the out dated 2.3(Gingerbread) version of Android though can be upgraded to 4.0(ICS). Xolo X900 price is at Rs 19899, making it a fairly affordable high power phone. All in all this is a power house of performance and features. But still the device somehow didn’t manage to create ripples as yet. One of the reasons could be the Intel’s association with the little known manufacturer Lava though it has a commendable ground in the budget phone market it is yet to make its presence felt in the super smartphone segment. Another major reason is the scepticism surrounding the X86 architecture’s adaptability on the mobile platform.
LG OPTIMUS 3D P920
The LG Optimus 3D was the first 3D phone ever. This device was launched amidst a lot of hype. It was touted to be a revolution in the mobile industry. LG’s attempt at creating a differential in an otherwise cluttered market of Android phones with 3D functionality didn’t however do much to help the device. It features a Dual-Core 1 GHz Cortex A9 processor with a 512 MB RAM and 8 GB of internal storage. The storage can be expanded up to 32GB with the SD card slot. The screen is a 3D LCD capacitive touchscreen with a resolution of 480X800 with 16M colours. The screen is protected by Corning Gorilla Glass. The camera is a dual 5MP camera with autofocus and LED flash which has the ability to record at 1080p in 2D and 720p in 3D. The device also has a secondary camera of 0.3 MP. The device ships in with Android 2.2 Froyo and can be upgraded to 2.3 Gingerbread, The battery is a 1500 mAh one which offers a stand by time of up to 450 hours. This device was literally state of the art or even ahead of its times when it was launched but it still wasn’t able to do at least a mediocre business thanks to the complaints regarding the 3D experience and the lack of the 3D content. This device couldn’t sell a lot despite seeing a price drop close to 40%. The device is now priced at around 19,999 INR which seems a good bargain if you consider the “3D” aspect of it.
LG OPTIMUS 2X
LG can be called the unsung hero when it comes to Android mobile phones. Despite pioneering innovation time after time it somehow doesn’t manage to make good business with its products. LG Optimus 2X was the first Dual-Core mobile. This device was the flagship device of LG when it was launched. The device was a revolution of sorts in terms of technology of the processor. Dual-Core mobiles were a distant dream before this device was launched. Once LG showcased its mobile with a dual-core processor, other manufacturers soon followed the same trend. The device was the first one to be powered with a NVidia’s ULP GeForce GPU. It has a 512MB RAM with an internal storage 8GB which can be expanded with an external SD card up to 32GB. The screen is a 4 incher featuring IPS Display offering a resolution of 400X800 pixels protected by Corning Gorilla glass which gives 16M colours. It has a primary camera of 8MP which can shoot in both 1080p and 720p and secondary camera of 1.3 MP. The device ships in with Android 2.2 Froyo which is upgradable up to up to Android 4.0 ICS. The battery is a 1500 mAh one offering a stand by time of over 400 hours. The device has seen a steep drop in its price since its launch and is now priced at around 19,000 INR. Despite the price drop the device couldn’t manage good business. The device’s popularity took a beating when every other manufacturer launched their version of dual-core mobiles with additional features. This has drastically influenced the sales of this device.
SONY XPERIA RAY
Sony Xperia ray is a budget mid-range smartphone released by Sony to capture the affordable smartphone segment. The phone maintained a low key affair since its launch. The device is powered by a 1 GHz Scorpion processor with a 512 MB RAM and comes with 300 MB of internal storage which can be expanded up to 32 GB with an external SD card. The screen is a 3.3 inch one which is a LED backlit LCD with a resolution of 480 x 854 pixels protected using a scratch-resistant glass. This device also features the ‘Bravia Mobile Engine’ to enhance graphics. It has an 8.1 MP camera which lets you shoot in 720p HD. There is also a secondary 0.3 MP camera for video chatting. Out of the box you get the Android 2.3 Gingerbread with TimeScape UI has a planned upgrade to 4.0 Android ICS. The battery is 1500 mAh which gives a stand by time of 400 plus hours. If anybody is to be blamed for the less than mediocre sales of this device it’s Sony Ericsson. The device was over shadowed by Sony’s Ericsson’s own Xperia Neo which was identical to this device except for the screen size. Sony was clueless of its promotional strategy with device and in the end it was a problem of plenty in this segment of mobiles. All this meant that there was a downfall of the sales of this device. The device is now priced at around INR 15,000 which makes it a pretty tough competitor in this price segment.
HTC ONE S
The last device on our list is the brilliant HTC One S. It is a great phone by any standards. This device is the younger brother of HTC’s flagship device HTC One X. The device is backed by a 1.5GHz dual-core Krait CPUs with 16GB of internal storage and 1GB of RAM. The phone is quite a benchmark when it comes to the camera and processor performance. The primary camera is an 8MP which lets you shoot and capture images simultaneously in full HD. There is also a secondary VGA camera for video calling. The screen is a 4.3 inch Super AMOLED with Corning Gorilla protection with a resolution of 540X960 pixels. The One S comes with the Android 4.0 ICS which can be upgraded to the 4.1 Jelly Bean. The battery is a 1650 mAh one and yeah who can possibly forget Beats Audio which is an add-on for these line of HTC devices and the beautiful HTC Sense UI. The device though is brilliant at what it does it lacks something as basic as an SD card slot. This is the biggest let down of this device. The other let down is the price point. It has been priced at a jaw-dropping 28,500 INR which is a little too expensive. This device may see an increase in its sales of there is a price drop in the future.
All the devices mentioned above had everything to make them a great sell for their manufacturers. But it’s not always a cake walk. A successful device needs more than just the features to back it up. These devices missed a point or two and feel short of becoming the “Next Big Thing” in the mobile industry.