The use of social media particularly Twitter has been very helpful for both small and large businesses. However, for those who are not familiar with social media, it has been a minefield for them. Social media has its own complexities that not all people can understand. There are businesses which suffer from Twitter disaster because they were unable to manage the intricacies of social media.
The use Twitter can immediately damage your business. Negative tweets can be deleted, but there is huge possibility that the negative tweets have been captured. The few seconds of existence of damaging tweets can be collected and it can haunt your business. If you want to make the most out of Twitter and other social media sites, you should try your best to avoid committing these mistakes because it can harm your business.
TIP #1 : Asking someone to manage your social media accounts to other people. It is understandable that as a business owner you cannot spend most of your time creating tweets, sending direct messages to your followers or replying to them. Thus, you are tempted to outsource this task and assign it to someone who is not an expert in this field. This is certainly a big mistake because your posts and tweets can go wrong. There is a tendency for them to mix up their personal accounts and the corporate social media accounts. Therefore, it is quite vital to authorize someone who is trained in this aspect and make sure that corporate and personal accounts are not intermingled. The authorized Twitter manager should not be trigger-happy or else your business will be in deep trouble.
TIP #2 : Get rid of the person in charge of your Twitter and other social media accounts. In case you need to fire the person assigned in your social media accounts, make sure that you handle it very well. There are several businesses that were affected when they have to axe people who hold the keys to their social media accounts. If terminating your social media person needs to be done, make sure that you change the passwords to these social media accounts immediately. You don’t want your social media planner to sour grape using corporate social media account.
TIP #3 : Learn the difference between direct message and reply. Similar mistake happens with email, there is tendency to click reply to all. On Twitter, when you click @reply it does not mean that your message will simply go to the company because you are actually posting your message to the entire Twitter world. This simple mistake can spell disaster for your business and you don’t want to be in hot water because of the mean remarks you made about a particular person or situation. Moral of the story is not to use social media accounts for any private messages that you want to send and make sure that you understand the mechanics of social media.
TIP #4 : Keep in mind the corporate confidentiality. Disclosure of company’s private information is illegal and may cause problem to your business. Do not just divulge any information about what’s going on in your business. It is also advisable that you follow your employees in their social media accounts and do random audits on their tweets and posts. You want to know if they are revealing company trade secrets to the world.
It is easy to avoid committing these social media mistakes if you prepare for it. Social media is a good tool to promote your business, but it can also become a harmful tool if things get out of control. Create rules about your corporate social media accounts to minimize the risk of committing these mistakes. Social media can make or break your business, so be cautious when using it.