The Apple vs Google tug of war wages on for prominency on top mobile devices. First, Apple removed Google Maps in iOS6 to replace it with their own Apple Maps. Second, another of the Internet’s biggest resources, the YouTube app, won’t be in the stand-alone version of iOS6. For twenty-five more UI and iOS6 changes watch this video.
Apple’s liscense to include YouTube in the iOS recently expired. Apple confirmed that YouTube will work in Safari and duly noted that Google is making a new YouTube app that will be available in the App Store. What prompted the change? No one has reported anything specific on their reason to change. Maybe Apple got tired of paying Google or wanted the users to have a Google-free experience with their iOS. We have seen other cases of de-Googlization among other areas of Apple so this may stand to reason.
Here is Apple’s statement:
Our license to include the YouTube app in iOS has ended, customers can use YouTube in the Safari browser and Google is working on a new YouTube app to be on the App Store.
Engadget stated that Apple will remove the YouTube app from iOS 6 but will leave it on the iOS5. This is because the licensing agreement allows them to use the app for that OS. Also Google stated they will hold true to their commitment to offering a YouTube app on the iOS platform. This suggests Apple’s move may be good for Google ultimately. Now they can update their YouTube app more freely without forcing frequent updates into Apple’s OS. Google will most likely release it’s own YouTube app when iOS comes out.
What will this mean to the market? This will likely increase the amount of YouTube downloads making it again one of the most downloaded apps. It has been one of the most used apps, but there is no need to download it. Just like the popularity of other default apps such as Safari, Mail, or Maps these apps aren’t on the iTunes Charts.
YouTube’s default app that was on the iOS was actually designed by Apple. This explains why certain videos won’t play on the app but will on the site. Google is obviously developing a new app for themselves. This will hopefully remove those discrepancies. Google may even design a unique app for the iPhone, iPad, and iPod touch. The Apple Maps previously mentioned may be sourced from Tom Tom, the Dutch-based navigation giant. A partnership with TomTom was announced cryptically around the same time.
Google vs Apple will continue to be the theme as long as both have very strong footholds in online and mobile platforms with their products. More so now that Apple will be moving into Google’s monopoly of the mapping space. It is interesting that they have been containing each other’s reach with their platforms rather than forceful blows at their services and audience. It adds an extra twist when some remember these two companies working very closely with each other.
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Eric is a online marketer and search engine optimization specialist (SEO). In his free time, Eric enjoys exercise, motorcycles, technology, and spending time with family and friends. Connect with him on Google+